We believe in embracing originality, creative freedom, and pursuing adventure to inspire authentic ideas. We believe that there is an artist and a story behind every creation, which is why we are dedicated to humanizing the creative and shopping process.

At Hand to Hand, we strive to be lifelong learners and constant creators, taking unknown paths rather than well-worn routes that lead to easy wins. Creating challenges that lead to discovery and growth is what drives us to be more intentional and creative. We want to create new avenues for Moroccan artisans to reach customers, and new avenues for creative, conscious consumers to learn and buy from them.

We believe that collaboration uplifts us all, and the desire for more connection is woven into our hands, hearts, and souls. Our goal is to unite an inclusive community for all that values artisan craftsmanship, authentic connections, and conscious living.

We imagine a more positively connected world, from one culture and artisan to another. We honor the makers behind our products and provide you with a more meaningful story behind each intentional purchase. We want to magnify our impact, so a portion of your purchase will give back through reinvestment that supports current and future Moroccan artisans.

Read how we give back.

Being ethical and “fair trade” isn’t just a label for us. We live here — always digging our roots in deeper and always open to learning more about the culture and the challenges people face. We see the struggle here and are emotionally invested in the artisan community, their well-being, and the future of their crafts. Our honest connection means what you see and what we say is more than just a marketing slogan. We are real, and we really care.